Year Two, Semester Two

COURSE CODE COURSE TITLE T P C
STM 202 Introduction to Tour Guiding 3 1 3
STM 204 Tourism Resources of West Africa 3 1 3
STM 206 Introduction to Environmental Sustainability II 3 1 3
STM 208 Practical Issues in Development 3 1 3
STM 210 Economics of Tourism Sector II 3 1 3
STM 212 Tourism Policies and Law II 3 1 3
STM 214 Tourism Marketing II 3 1 3
STM 216 Introduction to Climate Change and Society 3 1 3
Total   21 8 24
Total Credits For Year Two   34 12 34

STM 202: Introduction to Tour Guiding (T2 P1 C2)
The main objective of this course is to train students in the essentials of tour guiding. The tour guide as an intermediary between tourists and attractions; itinerary planning; trip planning; the tour understanding the landscape and significant manifestations on route. Organized tours.  Dynamics of group behaviour and methods of sustaining group interest. Students would have practical sessions both on campus and off campus to horn in skills in tour guiding. Arrangements would also be established with industry for practical sessions.

STM 204: Tourism Resources of West Africa (T2 P1 C2)
This course studies the array of ecological, climatic, coastal, geological and other environmental and cultural resources in the West African Sub region and the special tourism opportunities that exist in West Africa. This course would examine the cross-national and cross-cultural tourism manifestations and examine opportunities for a sub-regional (West African) tour package for tourists.  It would include practical sessions to familiarize students to some selected locations.

STM 206: Introduction to Environmental Sustainability II (T2 P1 C3)
This course is biased towards the applied aspects of the STM 201; this looks at the dimensions and implementation of the Global Reporting Initiative (GRI) that provides a system for organizations to publish their sustainability performance; The essence of the “Tragedy of the Commons” under capitalist resources exploitation; The use of the environmental sustainability indices and their implications for environmental management will also be explored.

STM 208: Practical Issues in Development (T1 P2 C2)
This course will conclude the debates in ‘political ecology’, political approaches to sustainable development, such as common-property regimes, community-based natural resource management, environmental policy and the state, and the role of social movements. The subject matter of the course will be issues such as population growth, resource scarcity, ‘natural’ hazards, deforestation, soil erosion, desertification, etc., and ways of managing this alongside local governance.

STM 210:  Economics of Tourism Sector II (T2 P1 C2)
This course introduces students to economics in tourism. The understanding of tourism demand is the starting point for the analysis of why tourism develops, who patronizes specific destinations etc and also the types of tourism suppliers, scale of operations and other management of tourism and strategy issues. Students are expected to recognize the range of factors influencing tourism demand, procedures for measuring tourism demand be familiar with the concept of tourism supply, understand how different sectors are involved in tourism supply and the understanding of the significance of management as a tool to guide the development of supply in tourism enterprises. Students will also be introduced to the Tourism Satellite Account, the Tourism Multiplier, the input – output model and the Tourism Audit. Analysis of data and forecasting on tourism will also be part of this course.

STM 212: Tourism Policies and Law II (T2 P1 C2)
This course builds on tourism law I and extends to other aspects of laws and legal issues pertaining to the tourism and hospitality industry. Tourism Laws regarding licensing, health and safety, marketing and management of facilities. Students will be introduced to rights of facility owners and managers, guest rights and the relationship between guests and patrons of tourism facility. Employment policies and complaints procedures will also be introduced to students.

STM 214: Tourism Marketing II (T2 P1 C2)
This course takes students through the basic principles necessary to achieve marketing objectives. The study involves the following topics: customer analysis; product development; Principal marketing tools in tourism, applying marketing in the tourism industry, services marketing; pricing; sales promotion; marketing and marketing research and international marketing.

STM 216: Introduction to Climate Change and Society (T3 P1 C3)
This course would treat the essential of climatology and climate change from human society perspectives. In recent years climate change has become a global phenomenon, with development dimensions. A course as this is expected to examine the dynamics of the local to global climates and their implications for development. Some of the specific topics to be treated are what are climate and climate variability and change? What are the causes of the changes and study climate change, climate variability, and the societal implications and local national and global institutional efforts are addressing this socio-environmental scourge?

Location: Kasoa, Off Budumburam Highway
E-mail: info@acu.edu.gh

Telephone: +233-591445658